A woman sits on the floor by a round wooden table, writing in a notebook - perhaps sketching ideas as a logo designer in regional WA. A mug, candle, and book rest on the table; behind her are a brown couch and sheer curtains.
A website designer from regional WA, dressed in light clothing, types on a silver laptop viewed from above. Only their torso, arms, and hands are visible.

Some call it creative spirit.

I prefer to call it an easy-breezy jargon-free approach to thoughtful branding and web design.

So what is it? 

It’s branding. It’s web design and development. It’s graphic storytelling through visuals that match up perfectly with your brand and draw in the right customers looking for your product or service.

The “wow, who did your website? I love it!” kind of branding and web design that mixes strategy, business goals and on-brand aesthetics that’ll make others in your industry wonder how you did it.

Yellow square with white circular text reading "Design Solutions that work for you * on a solid yellow background.

What sets us apart isn’t just our designs; it’s how I create them.

It’s a no-brainer to guess what I’m passionate about (branding, web design, being annoyingly organised), but what I mean by this is that I hone in on what something could be rather than what it is. So, when we work together, I can see the bigger picture of your project. I create branding that looks good now and stands the test of time in the digital space too.

I don’t want a fancy label and won’t use confusing industry jargon when we chat. I’m relaxed and down-to-earth and want you to feel comfortable with me from day one. Although I take my client’s work seriously, creating is about having fun and enjoying the process, not just the destination.

I follow clear and straightforward methods and processes that focus on simplicity. If something isn’t working, I’ll let you know. If I notice any inconsistencies in your branding and we need to change course, I’ll tell you and we’ll work out a game plan. Openness and transparency are at the heart of every client project.

After all,  knowledge is power and should be shared. I take pride in the years it’s taken me to become great at what I do and I’m always learning something new throughout my process. There are no special tricks or secret formulas here that can’t be shared. If something sparks your curiosity, just ask and I’ll be happy to share.

What to expect

First, we get to know each other – your business, your goals, and what makes your brand tick. Through easygoing chats and a straightforward briefing process, I’ll draw out the details that matter most.

As your project comes to life, you’ll have plenty of chances to share feedback. I keep things streamlined (no messy email chains here!) so we stay on track and you get a brand or website that actually feels like you.

When we’re done, I don’t just hand over the files and disappear. You’ll get clear training, a stress-free handover, and ongoing support so you can confidently take the reins.

A bit of the fun stuff

A simple, stylized sun shape with wavy rays is centered on a pale green background.

Couldn't live without

Cackles of laughter, Spotify playlists, the notes and reminders app on my phone

A simple, stylized sun shape with wavy rays is centered on a pale green background.

Guilty pleasures

Buying fonts I'll likely never use, bad reality TV, making a bag of chips disappear

A simple, stylized sun shape with wavy rays is centered on a pale green background.

Office playlist

A bit of an eclectic mix, some indie folk, old school rock and a sprinkle of quality kiwi classics

A simple, stylized sun shape with wavy rays is centered on a pale green background.

Go-to creative fuel

Multiple cups of half drunk tea, a solid playlist and an extensive snack collection

Are we a good fit?

My checklist for a dream team means you:

Website designer, Sally J, sitting on the arm of a tan sofa, using a laptop wearing a sleeveless top, light blue jeans, and white sneakers. A small plant is visible in the background.

Need some clarity on your project?

No sales pitch, just a casual conversation about your business goals.

Get my Studio Guide

Looking for pricing? Enter your email below and get it straight to your inbox!