SEO (Search Engine Optimisation) might sound like a complicated, tech-heavy world filled with algorithms and jargon, but at its core, it’s simply about helping people find your website when they search online.
If you’re a business owner who isn’t super techy, don’t worry – you don’t need to be an SEO expert to make simple improvements that boost your website’s rankings. Lets see how we can get more eyes on your website and more clients in your inbox.
Keywords: speak the language of your customers
Keywords are the words and phrases that people type into Google when looking for businesses like yours. To show up in search results, your website should naturally include the words your ideal customers are searching for.
How to find the right keywords (without fancy tools)
- Think like your customer: What would they type into Google to find your service?
- Check Google’s autofill & related searches: Start typing a service you offer, and see what Google suggests
- Use your location: If you’re a local business, include your city, town, or region (e.g., “Hairdresser Perth”).
Quick Fix: Add relevant keywords naturally to your homepage, service pages, and blog posts—but don’t overdo it! Google dislikes “keyword stuffing.”
Page Titles & Descriptions
Your page title and meta description are what show up in Google search results. They should be clear, compelling, and keyword-friendly.
How to Update Them in WordPress or Shopify:
WordPress: Use an SEO plugin like Yoast SEO or SEOPress to edit them easily.
Shopify: Go to Online Store > Preferences and update your homepage SEO info.
Example:
Bad Title: “Home | Sally’s Salon”
Good Title: “Sally’s Salon – Organic Hair & Beauty Services in Melbourne”
Website Speed
A slow website is an SEO killer. If your site takes too long to load, visitors will leave—and Google notices.
How to speed up your website (no coding needed!)
- Compress images: Large images slow down your site. Use a free tool like TinyPNG to shrink them before uploading.
- Limit fancy animations: Too many effects can slow things down.
- Use a caching plugin (for WordPress users): WP Rocket is a great option.
Quick Fix: Test your website speed using Google PageSpeed Insights (PageSpeed Insights) and follow its suggestions.
Mobile-Friendliness
Over 60% of web traffic comes from mobile devices. If your site isn’t mobile-friendly, you’re losing potential customers and hurting your SEO rankings.
How to Check & Fix It:
- Test your site on different screen sizes—Does everything resize properly?
- Check your buttons & fonts—Are they easy to tap and read on a phone?
- Use the Responsive Designer Checker tool (Check Here)—It will show you how your site looks on different mobile and tablet device sizes.
Local SEO
If you’re a service-based or local business, local SEO is your best friend! Showing up in Google searches for people in your area can bring more local traffic and clients.
Quick Wins for Local SEO:
- Set up a Google Business Profile (formerly Google My Business).
- Encourage customer reviews—Google loves fresh reviews!
- Add your business name, address, and phone number to your website footer.
Quick Fix: Search for your business name + location in Google. If you’re not showing up, claim your Google Business Profile ASAP!
Fresh Content
Google favors websites that regularly update their content. The easiest way to do this? Blogging!
- Write content that answers your customers’ questions.
- Keep it simple—no need to write essays.
- Update outdated pages or refresh old blog posts.
SEO might feel like a complicated task, but even small changes can make a big difference. Pick one or two of these tips and start making improvements today but be patient. SEO results don’t happen overnight, but they do pay off.
Need help? A website designer (like me!) can make sure your site is SEO-friendly from the start. Book a free discovery call and we can discuss your website.
